The new classic.
Contemporary menswear, shaped by precision and intent.
The Linen Blazer.
Deconstructed Italian Linen.
A soft tailoring foundation built around linen texture, breathable construction and understated proportion.
The Knitted Polo.
Soft structure in cotton and silk.
A refined knitted polo in cotton and silk, paired with relaxed linen trouser and sneakers. A quiet expression of ease, texture and modern permanence.
The Linen Trouser.
Reduced to material and silhouette.
A minimal expression of the wardrobe: clean knitwear, relaxed linen and a silhouette designed to move without excess.
The Midnight Shirt.
Evening edge without performance.
A refined evening silhouette built from cotton voile, deep tone and denim proportion. Quiet, direct and modern.
GOD IS YOU
Presence without noise.
A precise off-duty uniform: tailoring softened by casualwear, shaped with permanence and restraint.
Juan Urtubey
The eye behind the house.
Juan Urtubey is an Argentine-born designer whose work is shaped by art, design, music and cultural awareness. Raised in a family immersed in art and fashion — the son of an art dealer and a fashion icon mother — creativity and music formed the foundation of his aesthetic from an early age.
After years designing interiors, furniture and fashion, Juan returns to modern menswear built with precision and purpose: clothing that feels relevant yet enduring, refined yet easy to wear. The pieces are relaxed but polished, modern without chasing trends, defined by impeccable fit and high-quality materials that elevate everyday style.
Juan describes the spirit of the brand as “rock and roll chic” — from well-cut T-shirts to thoughtfully designed shirts and tailored pieces. JUrtubey is created for men who value clean lines, strong cuts and the calm certainty of experience: the kind of presence that enters a room before words are needed.
The structure behind
the new chapter.
JUrtubey's renewed vision took shape when Juan invited Stuart Donizetti to join as co-founder, bringing together Juan's creative direction and Stuart's expertise in technology and operations. Together, they are building a contemporary menswear house where design is supported by structure, precision and innovation.
By combining craftsmanship with data-driven decision making, JUrtubey aims to create a more thoughtful experience for everyone who becomes part of its world — from product development to customer relationships.
Built between Barcelona and a carefully selected European manufacturing network, the brand is guided by responsible sourcing, thoughtful production and a commitment to long-term quality designed to endure beyond seasons.
It's not only the garment. It's the attitude.
A Capsule Collection in a limited quantity is coming soon.
Enter your details for private access and early communication before the official release.